November 8, 2021
Are you getting your message right?
With a whole sea of video content being released every day, you have to ask yourself: are you cutting through the…
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October 6, 2021
Getting to know your target market
Your target market, stripped down, essentially asks the question – who are you aiming your offering at? Whenever…
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July 14, 2021
How to address Instagrams transition towards video
“We are no longer a photo sharing app”. Then what is Instagram going to be? Simply put, Instagram users want to be…
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December 1, 2020
Marketing – Videos place in the sales journey
The use of video as a marketing tool was ubiquitous way before the dawn of the internet. It used to be that video,…
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November 27, 2020
Case Study – Beautiful Northumberland
Back in August, May wrote a great “Life on Set” case study about our reviviscence post lockdown; and the measures we…
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October 15, 2020
Case Study – Effective Use Of Stock
In our post on stock footage we discuss how we use it effectively in our productions. A great example of how to do…
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October 15, 2020
Help & Advice – Stock Footage
Stock footage. A term we are all familiar with. But are these pre-shot clips really worth the mantle they seem to…
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September 30, 2020
Do You Know the True Return on Investment of Your Video Content?
Earlier this year we sent out a mini content questionnaire to some of our clients and peers. The aim was to understand…
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August 26, 2020
Life On Set – The New Normal
The Coronavirus pandemic drastically changed the way many industries operate, and at the beginning of lockdown it…
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