Making your video content work can be a challenge. So here are 5 tips to get you on track for increased results from your video advertising campaigns.

1. Focus on your target audience

A targeted ad with your consumers in mind is one of the most effective ways to see results from your video content. Understanding your target audience better influences both the video creative and distribution. To know your audience is to know what they respond to, and what platforms they consume video advertising on. Using tools within social platforms can let you target those who fit your usual consumer persona, or those who have expressed an interest in your products in the past. Struggling to identify your target audience? Why not check out our hand guide here.

2. Do your homework

It’s one thing to know what platforms your target audience use. It’s another to utilise the tools on these platforms to make sure you’re reaching them. Work with a social media specialist, or take the time to train yourself, to effectively distribute your videos.

3. Optimise your creative

Video advertising should be engaging, entertaining, and informative. A good video production agency will not only make sure this happens, but will also do a competitor analysis to make sure your content will not only stand out from their’s, but be better. Understanding your industry and audience will help shape the narrative. But a strong creative developed by an established video production company will help hit maximum impact.

4. Set a workable budget

In most cases this doesn’t solely relate to the video production itself, but also the ad spend. As a general rule of thumb, the more invested into a production the better quality end result you will receive. Moreover, the more invested in ad spend, the further your reach. This doesn’t mean you have to use your entire marketing budget in one video project alone. But it does mean you should weigh up the investment against the potential returns. Why not read more about understanding video budget here.

5. Track results & refine

Keeping track of the performance of your video content allows you to practice continuous improvement. Set conversion goals so you can make data driven decisions about how you can adjust your distribution strategy. When you know what platform is generating the most conversions, you can allocate more to this channel. Also check metrics like video completion rate to see how engaged the audience are with your content. Or even where the audience began to drop off. You can use this to learn for your next video. 

There you have it – 5 strategies to maximise your video advertising results!

May Sweeney

May Sweeney

Marketing Executive