Investing in video production can seem daunting at a first glance, but once you consider the range of benefits it can bring, the positives certainly outweigh the investment concerns. Investing in professional video production can improve your brand appeal, lead to higher conversions, increase content engagement and more. Read below on why investing in professional video production is one of the best decisions you can make in 2023. 

1. Increased Visibility

You’ve heard about going viral – and what does almost every viral thing on the internet have in common? They are videos. That’s because the internet loves to consume video content, and videos can be easily shared on social media platforms increasing their exposure. This exposure can help many potential customers discover your brand. Moreover, quality videos with strong creative narratives can increase you businesses visibility. This is because search engines are likely to rate web pages with video content higher than those without. 

2. Improved Brand Appeal

Your brand isn’t cheap and disposable, so why should your video content be? Professional video production allows you to create content that truly reflects your brand. Is your brand wholesome, quirky, serious? Quality video content is the best and most effective way to portray this. Well executed video content can set you apart from your competitors and engage deeper with viewers. This standard of video content is also likely to distinguish yourself as industry experts, making you the go to business for potential consumers.

3. Increase Conversions & Sales

Studies have shown that video content has helped persuade viewers to purchase products and services. This is likely because people respond to content that is visually appealing, and that entertains the audience. Video can offer all the details of your offering in a digestible and engaging way. Moreover, when information is portrayed through video is it much more likely to be retained than if simply read. This means video leaves a longer lasting impression, so when your viewer is ready to purchase, you are at the front of their mind. This, in turn, leads to increased conversions and sales. 

4. Increased Credibility

As we mentioned before – your brand isn’t cheap and disposable, so why should your video be? Professional video content represents you as an established brand, leading to higher levels of trust and credibility. This also creates industry authority which can lead to greater leads and conversions. 

Check out this piece we created for Anantara Maia Seychelles, clearly establishing them as THE luxury Seychelles hotel experience.

Anantara Maia Seychelles Hotel Commercial

5. Generate More Traffic to Your Website

A simple call to action at the end of a well made video could be all you need to boost your website traffic. A call to action encourages a viewer to actively make the journey to your website. The more effective your video content is, the more likely a viewer is to follow through with a website visit. 

And there you have it, 5 positive impacts of investing in video production. Want to learn more about producing video content? Why not check out our piece on How to Address Instagrams Transition Towards Video for a quick handy guide.

May Sweeney

Marketing Executive