Inn Collection Group – Winter Breaks

The Inn Collection Group are a UK company with multi award winning pubs with rooms. They provide a welcoming setting perfect for any UK getaway.

We were honoured to be selected to produce the Inn Collection Group’s first major video campaign targeting the UK market and promoting their Winter Breaks offer. The concept of the campaign was to showcase the stunning Northern landscapes that form the heart of a Winter Break, and how the Inn Collection Group has a property for everyone.


Being winter it was important that the films didn’t feel bleak and cold; rather a welcome breath of fresh air. With a warm and cosy Inn to relax in with a delicious meal come evening.


The films feature three couples enjoying a day out in three key locations; the Lake District, North Yorkshire and the North East coast.


As the properties are all proudly dog friendly, this was an important element to showcase. However, we had to find the balance between doing this and not turning off non-dog people.

Shot over three days we produced the full length hero spot, plus a 30 second and 4 x 12 second stings. As always the deliverables made sure the most value was gained from the shoot; producing a selection of alternate cuts with different call to actions (for split market use) in a range of aspect ratios for various applications, totalling 25 final films.

We were proud to be part of their first major video campaign, and have the opportunity to showcase what the North of England has to offer.

ClientInn Collection GroupMediumVideoDeliverables1 x full edit,
1 x 30 second commercials
4 x 12 second social editsDistributionWebsite, YouTube, Social Media