Anantara The Palm Dubai is one of the brands flagship properties, with 400 meters of private shoreline and plenty of activities, this resort offers something for everyone.
This hotel already had an exceptionally well produced video. However, with refurbishments and product developments it had become outdated and needed a refresh. The bar was set high, so we as always we worked hard to produce a top quality product.
Shot over 4 days the production features an Arab couple and European family on vacation in Dubai. Each exploring the vast variety of facilities and experiences on offer at the resort.
Historically the Anantara brand concept follows a single couple or family as they enjoy a day at the resort. However, with a property with so much on offer, and a target market equally made up of both couples and families, it was important that the narrative reflected this and spoke to both markets equally.
The result is this fun and fast pace piece, jam packed with everything that makes this resort special.
Testimonial
Our recent partnership with Third Aspect pertaining to both Anantara The Palm Dubai Resort as well as Anantara World Islands Dubai resort was an immense success. The team were exceptionally driven, and truly understood the operational challenges that occur within hospitality industry. They worked efficiently and collaboratively with the team to ensure the best possible outcome for the properties and would highly recommend them to anyone seeking professionally planned and composed videos.
Nawfal Mbamba – Marketing and Communications Manager – Anantara The Palm Dubai Resort
ClientAnantara The Palm DubaiMediumVideoDeliverables1 x Hero film
1 x 30 second commercial
4 x 15 second editsDistributionWebsite, YouTube, Social Media, Internal Channels