Anantara Uluwatu is set in a prime location, high on the cliffs above one of the worlds best reef breaks. A mecca for surfers the world over.
The brief for this project, as part of the Anantara Experiences campaign, was to bring Anantara luxury to the discerning surfer. Showing the proximity of the property to these outstanding breaks, as well as the offering of the property.
We created a piece that reflected the best of both worlds, showcasing the quality of the surf alongside the luxury of the property. This targeted piece appeals to both surfers and the existing Anantara audience, as well as the crossover between the two.
Anantara is a brand that offers a large selection of experiences. This project was a great opportunity to show that the brand offers activities to those who prefer a bit more adventure on their holiday.
2 x 30 second commercials were produced. Both for distribution across multiple channels. Shot in collaboration with our Australian partners Lux HD.
ClientAnantara UluwatuMediumVideoDeliverables2 x 30 second commercialsDistributionWebsite, YouTube, Social Media, Internal Channels
