nhow hotels are here to challenge the conventional. Statement properties where each hotel focuses around a different theme.
This project was a pre-launch brand film to showcase the new nhow brand and its hotels with the aim of cross-selling to guests when visiting other hotels across the group.
As the majority of the properties were still in development at the time of production, a shoot was out of the question. The material we had to work with was very limited, mostly consisting of concept art and renderings.
To work within these confinements a typography based concept, inspired by TV series title designs, was developed. This enabled us to use typography to drive the piece and use the minimal content to compliment this, creating and engaging and impactful piece full of nhow personality and energy.
This piece succeeded as both a nhow brand film, and part of a larger minor brand film. It’s sister piece, Elewana, can be found here.
ClientnhowMediumVideoDeliverables1 x 30 second commercialDistributionSocial Media
