The Elewana Collection boasts 16 unique properties in iconic locations across Kenya and Tanzania. These are hotels, lodges and camps.
Minor Hotels contacted us with the request to produce a series of brand level films for each of their hotel chains. The purpose of these was to play as a sequence of 8 brand films, playing one after the other with seamless transitions to encourage cross selling. These were each to be shown on bedroom TV’s on a guests arrival with the aim of showing them what else is on offer. Elewana was one of the 8 brands that this video needed to present.
One of the challenges to this project was the fact that 8 very different brands needed to transition between each other and unite as one. To achieve this we worked closely with a composer to create a custom track. The result – one track with 8 personalities that flowed throughout.
With this track and existing footage we produced the following film. Great as both a stand alone piece, but also nested between its sister brands on the larger video. Designed to stand out from the background noise and make a guest stop and watch.
