Avani+ Samui, everything you could want from a fun holiday destination. Sun, sand and adventure are only the beginning of what this property has to offer. To launch their latest acquisition, Avani enlisted our help to promote their brand new property on a remote corner of Koh Samui, Thailand.
With the success of our Avani+ Riverside Bangkok video hitting online and social media channels, we knew we had to deliver again. The brief was to hit all the key Avani characteristics, but apply them to Avani+ Samui in the same fun and exciting way. This was a true opportunity to showcase how well we understood the brand.
Using the same idea of characterised personalities and big bold actions, with a big dash of Samui style to create a series of bright and bold content. The concept follows a couple who are playfully up to no good, each as cheeky as the other.
The resulting content was an 80 second hero film with a series of style cuts for social use. The reception was amazing and has gone on to really put Avani+ Samui on the map.
ClientAvani+ SamuiMediumVideoDeliverables1 x Hero film 1 x 30 second commercial 2 x 15 second social media cuts 2 x 10 second social media cutsDistributionWebsite, YouTube, Social Media, Internal Channels
