Anantara Riverside Bangkok sets the tone for luxury that also reflects the heart of Bangkok. Guests at Anantara Riverside Bangkok have the opportunity to undergo a truly unique experience.
Guided by local expert and self acclaimed “klong guru” Diamond, visitors are able to explore the ancient canals of Bangkok and experience a side of the city that tourists rarely uncover.
As part of the Anantara Experiences campaign we were tasked to create a series of advertorial content that showcases what the experience provides, and reveal the beating heart of Bangkok.
Showing the luxury that Anantara provide in such a lively city could be considered a challenge. However, with the tone of the brand at the forefront of our minds we found the balance that really makes this project special. This combined with activities that suit Anantara’s target audience, we created a hero 60 second piece, plus cutdowns, that were utilised in a multiplatform distribution strategy. Shot in collaboration with our Australian partners Lux HD.
ClientAnantara Riverside BangkokMediumVideoDeliverables1 x Hero film 1 x 30 second commercial 2 x 10 second social media cutsDistributionWebsite, YouTube, Social Media, Internal Channels
