“We are no longer a photo sharing app”.

Then what is Instagram going to be? Simply put, Instagram users want to be entertained, and Instagram wants to entertain. To facilitate this a large part of their strategy will be shifted towards video content.

You may have noticed that over the past few years Instagram has already started making these changes to the app through Stories, IGTV and Reels. However, this doesn’t look like the end of their push to be more video centric. Posts similar to these, even from accounts you do not follow, will start making their way to your feed.

Although this is a lot of change – it’s also a lot of opportunity! Marketers will now have to reassess the content they wish to distribute across the platform and how they will make it stand out. It’s likely that video content will surpass photography to communicate a brand/product/service/message on Instagram very soon. Think – what videos do you need to pierce through the noise? How will you create these pieces so they are unique?

When creating content, here are a few things to remember:

Get creative – No matter your product or service you can always make creative content. Using a strong narrative and investing in the quality of production will significantly increase your engagement levels and make you stand out from the crowd. With an increase in videos on feeds pending, you don’t want to get lost in the noise.

Sooner rather than later – It is never too late to get started. However, remember the longer you wait the more time you allow your competitors to get their content out there first.

Consult with a video production company – Talk to the experts, they know what techniques create strong visuals. Most (like us at Third Aspect) also work really hard to provide you with innovative and exciting concepts that embody your brand.

Think about the long run – How can you maximise your content and make it work for you long term, not just as a single post.

Think about your goals – What do want the video to achieve? Have you kept your target market in mind? It’s easy to get caught up in the creativity of video, but make sure you also focus on how to get results – include a CTA.

Make the most of you budget – Videos with a high production value can be expensive, but that doesn’t mean you can’t get your monies worth! When filming with a professional production team you should always discuss additional cuts/edits to make the most of your investment. We’ve recently written a blog on how to achieve this which you can read here.

Video has always been one of the most effective advertising tools, and with the changes coming to Instagram, now is the time to up your video game.

May Sweeney

Marketing Executive