You’ve decided you’re going to do it – you’re going to hire a video production team and create some beautiful content. Amazing news! Now you’ve just got to write your brief.

You obviously want to get the best possible product, and one of the easiest ways of doing this is to get your brief right. In you brief you need to communicate what you want, who is it for, the platforms it is for and any ideas you have that you might want to develop from. You should also consider the technical aspects that your organisation specialises in that a video production company might not have as much experience in, being clear with any technical jargon. An example of this could be if you’re a plumbing tool manufacturer, and you would like to advertise your products to plumbers – you will have far superior knowledge on the subject matter, so make sure you include specific and relevant information. 

Creative teams want to give you the best possible product. In order to do that they need to understand your brands personality, and what makes your offering amazing. Here are 5 easy ways to give the best brief you can.

  1. State the purpose of your video. Think about what you want it to achieve – is it to announce a new product, showcase your brand, explain how a product works?
  2. Explain who your target audience is. When developing concepts a creative team will always have in their mind who the video is for. The deeper you dive into your target audience the better a production company will be able to tailor a narrative to them. To find out how to dig deeper into your target audience click here.
  3. Give as much relevant information as possible. Now this is the big one. Fill the brief with all the information you think might be relevant to the video, from product features to where you want to distribute. The more information you provide the more on point the proposal you receive will be. By spending an extra 1 hour to give a strong and direct brief, you will save lots of time than if you provided a vague brief, as the production company will not need to ask you as many follow up questions. 
  4. Set a realistic deadline. It’s highly unlikely that yours will be the only project a production company is working on. By having a deadline it allows production to set weekly targets in order for a video to be released on time. 
  5. Finally, although you can provide your thoughts and ideas, always be open to concepts. One of the main reasons you’ve decided to work with a creative team is because you want their input. You may find that they come up with something you wouldn’t have yourself, or maybe they have some ideas to work with your original concept. 

Follow these tips and your brief will be a thing of dreams. 

May Sweeney

Marketing Executive