Tommee Tippee has continued to show that their baby products compete amongst the best. As a continuation of our working relationship with Tommee Tippee they tasked us with showcasing a different product in their range. We already have a great working relationship with the sleep team but for this spot we rolled up our sleeves and got our hands dirty with every parents favourite… Nappies!
Shot in a single day, the piece shows how effective the Twist and Click product is compared with competitors, in a fun and quirky way.
The original brief was to simply show a split screen of the various products in use. However, we pushed this to create something much more fun and engaging by introducing animated emojis that react to the key call outs. We wanted to ensure that we found a way to make nappies as fun and engaging as possible!
As well as a 45 second main cut, a 30 second cutdown was also produced. Both films were released in 7 languages. These were also produced in different aspect ratios for different platforms. This created a whopping 42 edits from one single day shoot that could be use across the globe.
ClientTommee TippeeMediumVideoDeliverables1 x Hero film 1 x 30 second commercial All localised for 6 additional territoriesDistributionWebsite, Amazon, YouTube, Social Media
