Tommee Tippee’s range of baby products covers the entire spectrum of parenthood. We already have a great working relationship with the Sleep team but for this spot we rolled up our sleaves and god our hands dirty with every parents favourite… Nappies!
Shot in a single day, the piece shows how effective the Twist and Click product is compared with competitors, in a fun and quirky way.
The original brief was to simply show a split screen of the various products in use, but we pushed this to create something much more fun and engaging by introducing animated emojis that react to the key call outs.
As well as a 45 second main cut a 30 second cutdown was also produced. Both films were released in 7 languages.
ClientTommee TippeeMediumVideoDeliverables1 x Hero film 1 x 30 second commercial All localised for 6 additional territoriesDistributionWebsite, Amazon, YouTube, Social Media
