Tommee Tippee has established itself as a leading baby brand across the globe. After their acquisition of The Gro Company, Tommee Tippee enlisted us to produce a product overview film outlining the complete range of sleep products now available from the brand.
Shot over two days, the piece showcases a top-line overview of the category and how it helps three age groups sleep; newborn, infants and toddlers.
The original brief was to simply showcase the product range. However, we developed this into a concept that encapsulates the essence of sleep. Creating a soothing and peaceful piece that relaxes the viewer and reinforces how effective the product range really is.
Shot with styled sets we were able to give the impression of different homes for each character set. These sets were driven by their character designs with individual set dressing created for each room.
Beyond the production of the hero film still photography and looping gifs were created for accompanying social media use.
ClientTommee TippeeMediumVideoDeliverables1 x Hero film
1 x 30 second commercial
4 x 15 second social edits
20 x Social media clips
All localised for 4 additional territoriesDistributionWebsite, YouTube, Social Media