This two-minute film explores the brand’s heritage through three parallel expeditions — from snow-covered mountains to coastal cave systems and wind-scoured moorlands — where archive garments are tested against the elements.
Inspired by Alfred Wainwright’s belief that “there is no such thing as bad weather, only unsuitable clothing,” the film positions Cabourn’s back catalogue as timeless tools for exploration rather than seasonal fashion. Nigel Cabourn himself appears as the facilitator of these journeys, drawing inspiration directly from the environments his clothing is designed to endure.
Shot exclusively in severe conditions — freezing temperatures, heavy rain, gale-force winds, and natural light only — the film prioritises authenticity over comfort, reinforcing the brand’s long-standing commitment to function, durability, and purpose.
ClientNigel CabournMediumVideoDeliverables1 x Hero film 1 x 30 second commercialDistributionOOH, Website, YouTube, Social Media
