One of our brand pillars is helping our clients get the best possible value from their shoots. We talk in detail about how to achieve this in our Help & Advice post on Maximising Budgets. A great example of how this can work in practice is our recent project for Anantara Golden Triangle, a true budget efficient project.
Anantara Golden Triangle
We were initially commissioned to produce the advertising content for their newest innovation; the unique Jungle Bubble Experience. However, this was expanded from a 3 day shoot, only focusing on this single element, into 5 days where we captured video and photography for an additional 8 experiences. In addition this content was used to update their existing property video, proving to be budget efficient as they got all of this for just a 20% increase in budget.
“We wanted to minimize guests disruption hence we opted for a big photo and video shoot. Optimizing the space and set ups and allowing us to optimize costs by flying, hosting the whole crew and getting the work done at once.
Getting a large bank of content from the same company, allow us to have the same look and feel, a constancy throughout the content. Marketing wise, it give us the flexibility to use the content in various different ways and multi target, social media, travel agents, journalists and more. We believe that by having the whole crew for more than just one single video, will help them understand deeper the product identity and capture the essence of it.
Third Aspect has been a dream to work with! From the organization prior to the shooting, with several calls to meet the team beforehand and ensure all our needs were understood. To the excellent communication with helpful reminders leading up to the week of the shooting. Every single photo or video captured is well thought out, on-brief and a valuable asset to our PR & Marketing department. Third Aspect provided us with a professional service and the high quality of their work help us promote our brand well.”
Linda Augier – PR & Operational Excellence Manager – Anantara Golden Triangle Elephant Camp & Resort
Original Commission
Expanded Content
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