Anantara Palazzo Naiadi Rome Hotel is one of the brands newer properties and is a prime example of what Anantara has to offer within the European market.
The property was only partially refurbished at the film of filming, so the brief for this project was to film in two parts. In the first filming block we would capture the couples adventure in the hotels fully renovated areas, as well as round Rome. An edit would then be created from this to help launch the hotel. Then, once the hotel is complete we will return to pepper the video with the final property elements we were unable to get on during the first shoot.
With Anantara’s European properties offering very different experiences from their other hotels, we had to ensure we stayed true to the brand whilst capturing key elements of a stay in Rome. Using a similar shooting style with an increased pace meant we were able to showcase the property as a thriving getaway, matching the energy of the city.
With Rome being such an iconic city we knew embodying this would be key to this film. Following a couple throughout their various adventures we can see what the city has to offer, and how they experience it all in style with the help of Anantara Palazzo Naiadi Rome.
Shot tag team with photography, a large repertoire of content was captured. Keeping in line with Third Aspect’s brand pillar of creating maximum quality content, a 30 second, multiple 15 second, and a PR film were also created alongside this hero film. These were all delivered in multiple aspect ratios for use across different platforms.
ClientAnantara Palazzo Naiadi Rome HotelMediumVideo and PhotographyDeliverables1 x Hero film
1 x 30 second commercials
5 x 15 second social media cuts
1 x 60 second PR FilmDistributionWebsite, YouTube, Social Media, Internal Channels